How to Use Story Telling In Sales?

We talk honest here, at jobkariye.com,
No body wants being sold to but the story thing, every body loves hearing a good one.

So, Hi our beloved visitors,
Today we will like to discuss a 'bout sales, let's increase some selling knowledge.
And how we can close a deal perfectly.
And you should know, the story telling before selling is kind of the interesting and important part.

So let's understand why?

Think about your childhood,
Since we were kinds, we are captivated by tales of adventure, love and triumph.
Stories have been how we have been made sense of the word.
And sometimes stories also helped us to understand what's really right, what's impossible and what is worth fighting for.

And the truth is, that still the same, and has not changed cause we are adults making future, career & business decisions.

This works in sales too,
Not because it is some sharp marketing tactic,
But because it speaks to something deep inside us and grab our attention.
As human we are wired to respond to stories.
And yet, when it comes to sales, we often forgets the power of story telling.

The Science Behind Why Stories Stick

Let's talk about some interesting facts about stories,
That when we hear a story, our brain starts light as feather, and understands and even remember every concept in just one time,
Cause your brain releases dopamine, the "feel good" hormone, cause it is engaging in emotional way.

You are not just listening words,
You are feeling them,
As if you are experiencing the story ourselves.

And that is the kind of impact which no logical pitch can ever deliver.

Sales is About Connection, Not Persuasion

Let's discuss about a recruiter Deepika,
Who was new in HR recruitment, and struggling to fill a vacancy for months,
She did go through so much resume screening but nothing happened in here favor and she get frustrated.

Then one day she used a job portal and you know what,
She hired a perfect candidate for her company, with matched and relevant skills and expertise,
They are still working together,
This way an employer got perfect candidate in a week and the candidate was probably looking for good opportunity,
So that job portal's been a perfect opportunity for both.

And yes, it was our job portal!

Now, do you understand, what we did here?
We didn't elaborate any feature in front of you,
We just told you a real story,
Which starts with Deepika's problem and frustration and then her resolution
And you connected with her somehow, for a moment or may be with that candidate.

So, did you get my point?
This is the power of story telling.

How Can You Use Story Telling In Sales?

It doesn't matter whether you are pitching a product, services or some ideas,
Story telling works like, it turns you from a sales person into a trusted mentor.

Here's how you can frame you story that fully connects the customer, without any jargons:

1- Start with a real life person:

Don't behave like you are targeting someone or something,
Just start your story with any of your client's specific details, like
"There was a lady named Aradhana, who has this or that problem with their current situation."

2- Highlight that person's struggles first:

People relate more to challenges than to perfection.
Show the tension, and let the problem breath.

3- Showcase your product as a supporting character:

Your customer should be looking like a hero,
Who was surviving and suddenly they found or someone suggested your product or service
And it turned out the main helpful tool, the wise guide, the thing that helped them win.

4- End with transformation:

What changed?
How did they feel?
What kind of new opportunities opened up?
Help your customer to imagine their own version of that story.

Cause People Don't Buy Product and it's Features, They Buy The Result!

Final Thought

At the end, i just want to say that story telling is a powerful tool in sales
Allowing you to connect with customers on an emotional level and build trust
By sharing authentic, relatable stories,
You can differentiate yourself from competitors and make your brand more unique.

I hope you liked our explanation and learned about some interesting facts about story telling,
So stay tuned with jobkariye.com for more such useful contents!